Shaping Influence: It's not enough to just have great content any more; much like it was with data, great content needs to be used effectively to get the most out of it. Technavio recently examined the market for content authoring tools worldwide, and revealed four big points that were set to shape this market for the next several years, up into 2020. There were some big changes to come, and with these changes, opportunity. A market that's set to clear $126 billion in 2020, e-learning content can come from a lot of places, and schools and universities are actively looking for e-learning content in a bid to augment current offerings. E-learning covers a host of formats...Click Here to read more >>>

 Influencer Communications, also known as “Influencer Engagement,” is a powerful marketing approach that combines next-generation and traditional marketing methods and funnels them to and through purchasing influencers of various types. While you might not be leveraging influencers of any type right now, there is one that is walking your hallways, working at your desks, and sitting across from you in meetings. It’s your own employees. Due to their relationships and social media connections to current and potential customers, your executives, business development team, and anyone else in the company that helps drive day-to-day operations are directly or indirectly connected to your target audience. As such, the goal for Influencer Communications is to get everyone in your company involved in outreaching to your target audience.

A prerequisite of Influencer Communications is having content your influencers can leverage. Content can vary depending on your industry and target customer; however it is common to develop assets such as case studies, white papers, blogs, videos, and photos. In most cases, it’s considered best practice to develop assets that fall into all of these categories. As we will discuss, having many assets will improve your influencers’ abilities to succeed. Click here to continue reading

 Redmond Channel Partner's Scott Bekker takes a look at the impact of cloud on the Microsoft Managed Service Provider Community. MSPAlliance CEO, Charles Weaver, commented that, "We're seeing a lot of MSPs get into things like identity and access management, a service line that would have been really rare 10 to 15 years ago. But today with cloud that's a very hot growth sector." Click here to read the full story.

 Congressional staffers influence, research, craft and write legislation that could have a huge impact on your association, nonprofit or corporation. So, it goes without saying, building a relationship with the right Hill workers for your industry is key. But how do you do it in a way that not only gets you in front of the people you want, but leaves behind the right impression to get your issue moving? Here’s what they said in Congressional Quarterly's Connectivity>>>