Blog

Influencer Content Holds User Attention Seven Times Longer than Display Ads

 The latest installment in Shaping Influence sheds light on some very interesting data. Findings from Collective Bias's Time on Content feature, which offers a key indicator as to the relevancy of influencer content, consumers view their influencer content for an average duration of two minutes and eight seconds—almost seven times longer than the digital display ad average of 19.2 seconds based on viewability standards measured by Moat Analytics. Click here to read more on this compelling report >>>

Business Case for Service Providers to Offer CCaaS

 2016 has been dubbed “the Year of the Customer.” In a recent issue of CUSTOMER magazine, Jacki Tessmer, VP of Service Provider & Cloud Strategy for Enghouse Interactive, details how, through offering Contact Center as-a-service, carriers, multiple-system operators (MSO) and other service providers have the unique opportunity to create new, recurring revenue streams while helping their business customers manage an effective customer experience program. Click here for the full story >>>

Counting on 'Social Capital': The New Way to Evaluate Entrepreneurial Worth

 The latest on Shaping Influence. In this post, contributor Chris Hale, CEO and Founder of kountable, Inc., talks about developing Social Capital. Click here to read Chris's insight on how you can attract, engage and convert influencers >>>

Internet Marketing Association Taps JMRConnect Principal Mostafa Razzak to Lead New Mid-Atlantic Chapter

 The IMA announced the launch of its Mid-Atlantic Chapter, and the appointment of JMRConnect Principal, Mostafa Razzak as the Region’s Chairman and Executive Director. With more than 1,000,000 professional members worldwide, the Internet Marketing Association is the industry’s fastest growing organization. The IMA Mid-Atlantic Group will serve as an open platform for business and economic development; education and skills training; and as an interactive forum through which to network, share best practices and collaborate. Click here to continue >>>

 Telehealth video consultation sessions are in the midst of an explosion, growing from 19.7 million in 2014 to a projected 158.4 million per year by 2020, according to the latest research from market intelligence firm Tractica. To learn more about the key drivers and implications behind this trend, check out this Q&A with James Custer, Yorktel’s Telehealth Director of Products and Operations.

Shaping Influence: Four Ways to Know You've Found the Right Influencers

Contributor Peter Scott examines how to identify the right influencers for your content and digital engagement. Read his post in Shaping Influence>>>