Media Relations

JMRConnect places media relations at the center of every program.

The close, personal relationships our team maintains with bloggers, business and trade media ensure that our clients enjoy the highest level of consistent exposure: news coverage; feature stories; executive profiles, Q&As and commentary; bylined articles; and broadcast interviews.

The media landscape has evolved over the years more than any other communications and marketing discipline. Print and broadcast media retain their relevance, yet the rise and influence of bloggers and multimedia reporting has changed the game.

To address a shift into mobile, social and online outlets, we bring a multi-channel approach, founded on strategic planning and unparalleled aggressiveness. Consistency and creativity are staples of each campaign.

On-target, on-message media coverage that reaches targeted audiences.

Delivering the right, relevant message to the right, targeted audience at the right, opportune time can determine an organization’s success. Whether to raise corporate brand awareness, drive adoption of products and services, or to temper negative sentiment, JMRConnect executes media relations programs with alacrity and precision to shape perception on a mass scale.

Messages that resonate with media are the essence of what their subscribers see, hear, read and remember.

Media Relations includes:

  • Needs Assessment
  • Ascertain Goals
  • Audience Mapping
  • Program Strategy & Roadmap Development
  • Influencer Perception Audi
  • Message Platform Development
  • News Bureau, Press Releases
  • Media Training
  • Earned Media
  • Feature Coverage
  • Rapid Response Executive Commentary
  • Bylined Articles/Op-Ed
  • Press Kit, Materials Development
  • Socialization
  • Measured Results
  • 24×7 Counsel and Support