Employee Social Advocacy: Connect. Engage. Influence.
Foot Locker recently announced a new development to its collaborative relationship with Nike – creating an optimized in-store customer experience through the addition of two popular pop-up shop apps. The Sneakeasy NYC and House of Hoops apps offer fans early access to Nike and Jordan gear through social media interaction, online reservations, and VIP/PLUS membership. This joint effort to enhance the consumer experience is predicated on employee advocacy and brand awareness.
Employee advocacy has become one of the most applied concepts in the modern business world, as demonstrated by the most recent expansion to the Foot Locker and Nike partnership. It is vital that the correct staff be enlisted, as they must demonstrate both enthusiasm towards the products they are selling and pride for the brand they are representing. Nike and Foot Locker have labeled their workers for this project “Nike Pro Athletes” and “Nike Pro Leads” – emphasizing the priority placed on employee advocacy and brand awareness.
The employee advocacy initiative suggests businesses recognize their personnel as brand ambassadors, since they are the ones working closely with the products and services they develop and sell. It is exceedingly imperative for an employee to feel connected to the brand they represent, as they will be much more inclined to promote that brand; due to the fact that it symbolizes an extension of their own personal identity.
Employees have certainly become dynamic marketing tools, utilized to promote brand identity and better connect consumers with the businesses they are patronizing. The concept applies to all businesses, regardless of product or customer base; employees are becoming major parts of marketing initiatives, largely because they are a previously unheard voice that comes with an inherent level of trust.
More than 2/3 of our population gets their news and information on social media; amplifying visibility on these channels is a must.
Employee advocacy works because people are more likely to take action when a recommendation comes from a trusted source. According to Social Media Today, content shared by employees receives 8X more engagement than content shared by brand channels. Unlike advertising and paid influencer marketing, employee advocacy is an organic, natural extension of 1-on-1 digital communications.
Key messages, delivered by a friend, colleague, or connection, are naturally more trustworthy than a company post – sponsored or not. Simply put, personal recommendations have a shaping influence that cannot be matched by paid-for, subjective advertisements.
CEI, which stands for connect-engage-influence, is a customizable platform that allows communications and marketing teams maximize the value of the content they create and raise its organic visibility across social forums, including LinkedIn, Facebook, YouTube, Twitter, and Instagram – with a single click.
Customers referred by advocates have a 37% higher retention rate. Interested in learning more? Send us an email at email@example.com with Employee Advocacy in the subject line to tap into your most under utilized branding resource, and to give your brand a shaping influence!
“Mobile Wallets Help Sales,” Said No Retailer Ever. Jack Connors, as Head of Commerce Partnerships at Google, leads Google’s merchant partnerships for Android Pay and helps merchants use mobile payments as a way to address a broader set of business objectives. His message, delivered during his keynote presentation at the 2017 Mobile Payments Conference, is especially invaluable for merchants who may have implemented one or more mobile pay options in their stores, but just aren’t getting the returns they hoped for.
Connors got the audience’s attention by showing that he understands the frustrations many merchants feel trying to keep up with all the latest mobile payment offerings only to find that customers barely use it. He then made the case for why Android Pay is different from the myriad of other mobile payment options. First, for every smartphone owner walking into a store, there’s a nearly 82 percent chance that they’re using an Android phone, according to Gartner’s latest projections on worldwide smartphone sales. “And, Android Pay is pre-installed on 90% of those phones via carrier relationships,” said Connors. So, even if you’re a merchant whose marketing department has an affinity for Apple Pay, PayPal, Square or perhaps your own mobile wallet, keep in mind the reality that the vast majority of your customers already have Android Pay on their phones, so half the battle...
At the 2017 Mobile Payments Conference in Chicago, one of the most memorable presentations was moderated by Brett King, founder of Moven and host of the BREAKING BANK$ radio show on Voice America. On the panel was Travis Dulaney, Co-founder & CEO of PushPayments and Dan Gonzalez, VP of payment industry relations at the Federal Reserve Bank of Chicago. The main topic was faster payments. And, more specifically, when and how can the U.S. can get from where it is currently to the frictionless Utopia many other countries are now enjoying? Read More ➢
In his review, Frost & Sullivan's Victor Camlek noted that "Univago HE represents an important breakthrough in the challenge to make Telemedicine a routine component of the provider workflow. It creates the foundation to build out a growing array of Telemedicine services that will serve the needs of providers to improve the outcomes for patients regardless of the current staffing levels and in-house capabilities. Yorktel has presented important highlights about the produce.
Univago HE is a fully managed subscription-based service comprised of everything needed to connect patients by video with remote clinicians, healthcare experts and family members. For each workflow/use-case, deployments include any hardware, software, licensing, analytics, reporting, support and on-site spares required to execute service. The initial release of Univago HE offers subscription-based workflows specific to ICU and Acute care, but future iterations will include compatibility for emergency, stroke assessment, behavioral health, patient surveillance, and general patient assessments – and care that extends beyond the walls of the hospital (e.g. home healthcare). With this rollout, Yorktel is now the only independently verified, HIPAA-certified service provider offering cloud-based telemedicine-as-a-service workflow subscriptions that are fully inclusive, featuring purpose built, healthcare specific video units.
Turbomachinery International magazine
Lean, Premixed, Prevaporized (LPP) combustion technology converts liquid fuels into a substitute for natural gas, which can power most combustion devices while yielding emissions comparable to that of ordinary natural gas. By allowing a wide range of otherwise liquid fuels to be vaporized into a clean burning natural gas substitute to power gas-fired turbine electric systems, LPP Combustion’s patented technology reduces both costs and emissions. LPP Combustion’s Clean Shipping entry centered on its patented fuel-processing technology that allows a range of light liquid hydrocarbons to be used in place of liquid natural gas (LNG) in low-emissions gas turbines for shipboard power generation.
Because LPP Combustion skids enable clean use of readily storable liquids in gas turbines, they...
Danielle Fugazy reports on substantial changes in the private equity industry have occurred in the last few years. PE firms are quickly adapting to compete with other PE firms and with strategic acquirers for capital and deals. Interesting look at NewSpring Holdings in Mergers & Acquisitions’ Special Report on Private Equity >>>
Brett King, host of BREAKING BANK$, the First Global Fintech Podcast, will broadcast live from the 2017 Mobile Payments Conference (MPC), being held August 28 – 30, 2017, at the Swissotel in Chicago, Illinois. In addition to hosting the popular podcast, Brett King is also a four-time bestselling author, a renowned futurist and keynote speaker, and the founder of Moven. MPC 2017 attendees will hear about the latest developments in faster and real-time payments adoption, as King interviews interviews Dan Gonzalez, vice president of payment industry relations for the Federal Reserve Bank of Chicago, and Travis Dulaney, co-founder and CEO of Push Payments, on Tuesday, August 29th at 1:10 pm CST.
According to Dan Gonzalez, vice president, CRSO Industry Relations, “Payment system change requires a consensus-driven approach to accommodate the views and behaviors of the many financial institutions,...
Yorktel recently announced that its mobile telehealth kit, FeatherMed has won the MedTech Breakthrough Award for “Best Overall Telehealth Solution.” MedTech Breakthrough, if you’re not familiar, is an independent organization that recognizes the top companies, technologies and products in the global health and medical technology market. “FeatherMed is a niche product that fills a gap in the Telehealth market for a lightweight, portable unit to manage telehealth encounters on the fly in remote locations. FeatherMed is our latest example of Yorktel’s continued focus...
Lately there’s been much hand wringing over the Department of Labor’s new fiduciary rule, which went into effect this month. Enacted by President Obama and initially challenged by the Trump administration, the new rule asks brokers to avoid conflicts of interest when giving retirement advice. The rule is non-compromising regarding the legal and ethical role wealth managers must fill in looking out for the best interests of their clients. As wealth managers ready themselves to adopt and adjust, this is where quality management software comes into play as a timely and powerful ally.
But what exactly is QMS? What does it do? And how will it help wealth managers rise to the compliance challenges posed by the new rule? Answering the Qs of QMS...
Why was JMRConnect honored over several of the largest global agencies? Because we understand that earned media is inherently more credible than other forms of marketing, by virtue of being content created by an independent 3rd-party. But in today's world where more than 50% of our population gets their news and information on social media, amplifying visibility on these channels is a must. Unlike paid influencer marketing, which can produce handsome dividends, employee advocacy is a more natural extension of corporate communications and PR, as it organically raises visibility.
CEI, which stands for connect-engage-influence, is a customizable platform that helps communications and marketing teams maximize the value of the content they create and raise its organic visibility across social forums, including LinkedIn, Facebook,YouTube, Twitter, and Instagram - with a single click. Key messages, delivered by a friend, colleague, or connection, are naturally more trustworthy than a company post - sponsored or not. Simply put, personal recommendations have a shaping influence that cannot be matched by paid-for, subjective advertisements. Our Sabre award win was based on the data and results from a case study with Yorktel, a longtime client.
“People tend to listen more when a message comes from their peers, whereas messages posted to a corporate entity can be tuned out as self-promoting and sales-oriented. YorktelShare not only helps us exponentially increase the visibility of our posts, it also ensures that important news and information is kept consistent when our employees share company news on social media platforms,” said Samantha Osowski, vice president of marketing, Yorktel.
One click from a user sends approved messages across integrated popular social channels from its proprietary platform, so users don’t have to recreate the wheel.
Defining a concrete interest group within the CEI platform helps employee advocates invite followers into the program through personalized invitations and links, instantly making them part of a community of like-minded, targeted participants that then also become deputy brand advocates, so to speak. With each share, click and like, the content becomes more relevance and with a shaping influence among constituencies worldwide. Because posts shared through JMRConnect CEI appear as first-person recommendations, not promoted content.
"The form helps brands build credibility and expand reach,” she added. “One click takes content viral, extending earned media value while promoting approved brand messages on multiple channels.”
The platform fills a gap in corporate communications' capabilities between content creation and sales & marketing. In addition to increasing visibility for earned media, CEI empowers social selling by providing sales leaders and teams tools to find and share branded content easily to influence buying decisions for existing prospects and new leads. Deep analytics capabilities increase ROI by allowing leadership to measure engagement and run cost-benefit analyses. PR and corporate communications professionals are too often fighting an uphill battle when it comes to convincing employees to share company content, and in many cases, just making them aware of media coverage, case studies, whitepapers and other content is shockingly difficult. CEI solves these problems by not only pushing this information to them, but by also empowering them to share on multiple social media platforms with a single click. They no longer have to take time away from their jobs to search for this information and create individual posts. Each post is developed for them and tailored for the respective platforms.
Amplifying organic visibility and quantifying the value of each campaign has never been easier.
Public relations agencies and teams, says Paula Bernier, must 1) address artificial intelligence and machine learning; 2) influencer marketing; and 3) focus on millennials. Sarab Kochhar, director of applied research for the College of Journalism and Communications at the University of Florida, writes that, “Researchers and practitioners in the field of public relations should explore how AI and ML are helping organizations automate campaigns and create new and stronger connections with customers leading to hyper- personalized experiences,” in the report “Top Three Trends That Will Drive Public Relations Research in 2017.”
As Kochhar mentions, influencer marketing is another trend impacting businesses, consumers, marketing, and public relations. Influencer marketing is important because influential individuals can help or harm a company’s brand, can greatly increase brand awareness, and can even drive conversions.
“Wharton Marketing Professor David Bell says that brands looking to create a presence in the digital space quickly realize that the way to get to their audience is through...
Marketing professionals take note: YouTube's website is getting a big makeover. Business Insider reports that starting Tuesday, you'll be able to preview the video site's new design by signing up here. It'll eventually roll out to everyone. Neal Mohan, YouTube's product boss, announced the change at the Collision tech conference in New Orleans.
The update is based on Material Design, Google's home-grown design language in Android, Chrome, and (full story)
Employee Advocacy and Social Selling on LinkedIn
LinkedIn is now connected to Microsoft business software. The B2B social media platform now boasts more than 500 million registered users, Microsoft said Monday, up from 467 million in October, when LinkedIn released its last quarterly earnings report as a publicly traded company. Microsoft’s $26 billion acquisition of the Mountain View company, announced in June,
The SF Gate reported that Microsoft is adding links between its business-focused software and LinkedIn, the biggest move yet to make use of the company’s largest-ever acquisition. LinkedIn now boasts more than 500 million registered users, Microsoft said Monday, up from 467 million in October, when LinkedIn released its last quarterly earnings report as a publicly traded company.
Winner: BEST MARKETING TECHNOLOGY
Public Relations has many industry honors, among which one of the most prestigious is The Holmes Report SABRE Awards. On February 16th in Chicago, as part of its In2 SABRE Awards Summit, The Holmes Report named JMRConnect CEI the 2017 North America In2 SABRE Awards winner for Best Marketing Technology. The program targets the most innovative PR and marketing agencies, highlighting new and innovative ways brands are utilizing employee advocacy, social engagement, and other channels to connect with and influence target audiences at a time where...
Many people in financial services see social media as a simple broadcast platform, where messages, blog posts and other featured communications stick to a billboard as though they were press releases or boilerplate content that’s better than nothing. Others see it as a “time suck” that takes away from the serious work of doing business the old-fashioned way. But a number of recent studies show that social media produces potent results beyond the misconceptions, as it helps financial professionals fill sales pipelines, construct new ones and recruit fresh prospects.
A 2016 study by the asset management firm Putnam Investments, which surveyed more than 1,000 financial advisors, reached this conclusion: “Advisors ARE social.” The Putnam Social Advisor Survey found that 85 percent of advisors use social media actively—up more than 10 percent from the 75 percent tallied in 2014. Read More»
BALTIMORE, MD - (Jan 18, 2017) - JMRConnect (www.jmrconnect.net), a multinational public relations (PR), corporate and influencer communications agency, today announced that The Holmes' Report has named it a 2017 North American In2 SABRE Awards finalist in four categories: Best Agency Disruption; Corporate/B2B; Employee Engagement; and Marketing Technology. The nominations reflect the effectiveness and utility of JMRConnect CEI (connect. engage. influence.), the agency's social engagement, employee advocacy and content marketing platform, as well as the results achieved by JMRConnect client, Yorktel.
Through CEI, companies can empower their biggest supporters to act as word-of-mouth brand ambassadors; content is sent directly to them through CEI and they share with the click of a button. CEI is customizable and user-friendly, and enables PR and marketing to engage employees, activate them as brand advocates, organically augment the credibility and visibility of content, and push approved corporate messaging to employees for multi-channel socialization to wider population. Read More »
Most companies that operate contact centers acknowledge the importance of enabling customers to contact them via multiple channels. Yet, a large number of these same companies use separate contact center and UC platforms and providers, which leads to communication silos among their channels. In a recent study conducted by Nemertes Research, for example, only 16% of those surveyed indicated they were currently integrating their communication channels. And, while 24% said they had plans to unify communications in the future, 60% had no plans. Not surprisingly, the minority of companies that already had a unified communications (UC) strategy in place enjoyed several benefits, including:
USPack Logistics (www.gouspack.com), a NewSpring Holdings portfolio company and leading same-day courier and transportation company, today announced that it has completed the strategic acquisitions of Best Courier and Delivery Services and JS Logistics. Best Courier and JS Logistics are the seventh and eighth acquisitions for USPack, the third and fourth under NewSpring Capital, after most recently acquiring Parsippany, NJ-based Flash Courier, and Alexandria, VA-based Washington Courier in March 2016 and September 2015, respectively. The St. Louis Post Dispatch covers the news...
New forms of marketing are seldom accepted with arms wide open. When online advertising first became a thing, marketers looked askance, wondering how this badly fractured media almost specifically geared toward basement-dwellers under 30 could ever possibly replace broadcast and print. Fast forward about 20 years, and we've seen how well it works. Now, we're having a similar moment about social media marketing, and new studies are showing how shaping influence can be a big gain for marketers. Travel brands, for example, routinely turn to shaping influence as a means to connect with users on social media, going after...
In Banking Strategies, published by the Bank Administration Institute, Breakthrough Technology Group CEO, Jeff Kaplan, details the business case for small and mid-size banks to move to managed private cloud environments. Managed private clouds offer dedicated and isolated environments for each customer, even as they provide complete visibility and remote control over the environment. They deliver the benefits of the public cloud with the security and flexibility of a private data center. For example: If a bank has a customized security requirement, such as a dedicated virtual firewall, a private cloud provider can accommodate this request. Compare that to a public cloud environment, where customized services and accommodations are limited because the provider must keep in mind the other tenants on its platform.
What’s more, banks face increased scrutiny and auditing requirements and must ensure they can be met in a cloud environment, too. With a private cloud, specific reports and visibility can be built in to satisfy compliance requirements—which may not be the case in a public cloud environment. In addition...
Figuring out just which media to use in an advertising mix can be a challenge. After all, with so many different types from print to television to online and social, that's a lot of different fronts to cover with no guarantee of success in any of them. A new report reveals that in some of the biggest markets on Earth, earned media—promotion that's gained through someone else's mention instead of something that's paid for—is still delivering a lot of value.
With 62 percent of Chinese respondents, 47 percent of U.S. respondents and 44 percent of UK respondents all coming out in favor of earned media, it's clear this approach should be front-of-mind for many marketers.
Moreover, what customers want in that marketing varies according to the need at the time. For instance, content that has an emotional impact like making someone laugh gives it a better chance to be shared. The UK shares funny content most readily at 31 percent, followed by the U.S. at 26 percent and China at 18 percent. Content that offers information is valuable as well, with 46 percent of U.S. respondents, 47 percent UK and 50 percent China all planning to share content with product information. (Read more)
Whether you’re working primarily in commercial, residential or security integration, it’s more important than ever to find new ways to generate steady streams of income as product margins continue to shrink.
Although that seems like common knowledge for many who read CI and sister publications CE Pro and Security Sales and Integration, a panel of experts at the Total Tech Summit in Atlanta said not everyone has realized the need for recurring revenue—and too few do it well.
Yorktel earned CI 2015 Integrator of the Year honors by developing a recurring revenue model few others in the industry could even envision. The company generates about half of its annual revenue from service contracts, often leading with service in its pitches to customers of all sizes. (continue reading)
In a professional setting, most people would agree that referrals from a trusted colleague or other reliable source are inherently more credible than ads or cold calls. That same logic applies online, and affirms the value of social media engagement.
When people in your professional network (think LinkedIn connections) share, like and comment on your news and other content, they are extending a personal referral. Except on social media, that recommendation is to a mass audience, not just one person. Of note, is that according to LinkedIn Sales Solutions’ report, 78% of ‘social sellers’ outperform peers who don’t use social media.
But herein lies the rub. The stereotype, too often accepted by those in the financial sphere, is that social media amounts to something of a frill: an afterthought or add-on to a conventional sales and marketing strategy. Yet if smart business leaders hope to reach a captive audience of consumers and prospective customers where they spend a majority of their time, it’s not possible to ignore the vast audiences social media sites attract. (read more)
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