Employee Advocacy: Connect. Engage. Influence.
Single-click Brand Amplification
Employee advocacy works because people are more likely to take action when a recommendation comes from a trusted source.
Content shared by employees receives 8X more engagement than content shared by brand channels (Source: Social Media Today).
As 2/3 of our population gets their news and information on social media, amplifying visibility on these channels is a must.
Unlike advertising and paid influencer marketing, employee advocacy is an organic, natural extension of 1-on-1 digital communications.
- Posts shared through CEI appear as first-person recommendations, not as advertisements or promoted content.
- Amplified organic visibility establishes trust and reinforces brand integrity.
With JMRConnect’s CEI platform, you can share content with employees, partners, friends, followers, and other stakeholders who then disseminate approved, precise key messages across LinkedIn, Twitter, Facebook, Instagram, and other social networks with just one click.
According to a Social Media and Sales Quota Survey, more than 40% of salespeople say they have closed between two and five deals as a result of social media.
CEI, which stands for connect-engage-influence, is a customizable platform that allows communications and marketing teams maximize the value of the content they create and raise its organic visibility across social forums, including LinkedIn, Facebook, YouTube, Twitter, and Instagram – with a single click.
Key messages, delivered by a friend, colleague, or connection, are naturally more trustworthy than a company post – sponsored or not.
Simply put, personal recommendations have a shaping influence that cannot be matched by paid-for, subjective advertisements. Our SABRE award win was based on the data and results from a case study with Yorktel, a longtime client.
Organic Engagement Sends Your Content Viral.
Justify Your Investment in Social Media.
Leads developed through employee social marketing convert 7x more frequently than other leads (Source: IBM)
The rise of ad blockers and other changes are causing companies to struggle with maximizing – and quantifying – the value of branded content across channels, but JMRConnect CEI makes it easy to mobilize social communities to share your message.
By providing a platform to recruit followers and recommend content that they can push out to their social networks with a single click, JMRConnect helps companies engage and empower brand advocates across Twitter, LinkedIn, Facebook, Instagram, Pinterest, and YouTube.
Customers referred by advocates have a 37% higher retention rate (Source: Deloitte).
Within seconds – literally – your “followers” can recruit their colleagues to join your program by sharing your content or by explicitly inviting them using their own personal recruiting link — through a single click.
- Analytics & Attribution: Measure Engagement and Quantify ROI
- Customized Campaigns; Gamification to Incentivize Users
- Digital Content Enables Direct Engagement with People who Influence Your Success
- Monetize Lead Generation & New Business Development
- Drive Website Traffic, SEO & Impact with Branded Multimedia Content
- Single-click Advocacy Harnesses the Power of a Captive Audience
Built-in tools for tracking and quantifying results help measure social activity directly against bottom-line business objectives.
We make it simple and rewarding for brand advocates to share content, which helps build brand loyalty, drive website traffic, ignite lead generation, enhance business development and ultimately amplify your message.